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Last updated: May 1, 2025
User Data Protection Policy
We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Notice describes how bqfresh.com and its affiliates (collectively “BQ Fresh”) collect and process your personal information through BQ Fresh websites, devices, products, services, online and physical stores, and applications that reference this Privacy Notice (together “BQ Fresh Services”). By using BQ Fresh Services, you are consenting to the practices described in this Privacy Notice.
What User Data (Customer Personal Information) Does BQ Fresh Collect?
We collect user data or your personal information in order to provide and continually improve our products and services.
Here are the types of personal information we collect:
- Information You Give Us: We receive and store any information you provide in relation to BQ Fresh Services. You can choose not to provide certain information, but then you might not be able to take advantage of many of our BQ Fresh Services.
- Automatic Information: We automatically collect and store certain types of information about your use of BQ Fresh Services, including information about your interaction with content and services available through BQ Fresh Services. Like many websites, we use “cookies” and other unique identifiers, and we obtain certain types of information when your web browser or device accesses BQ Fresh Services and other content served by or on behalf of BQ Fresh on other websites.
- Information from Other Sources: We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily.
For What Purposes Does BQ Fresh Use User Data (Customer Personal Information)?
We use user data or your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:
- Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, and communicate with you about orders, products and services, and promotional offers.
- Provide, troubleshoot, and improve BQ Fresh Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the BQ Fresh Services.
- Recommendations and personalization. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with BQ Fresh Services.
- Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws.
- Communicate with you. We use your personal information to communicate with you in relation to BQ Fresh Services via different channels (e.g., by phone, e-mail, WhatsApp, chat).
- We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads.
- Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, BQ Fresh, and others.
What About Cookies and Other Identifiers?
To enable our systems to recognize your browser or device and to provide and improve BQ Fresh Services, we use cookies and other identifiers.
Does BQ Fresh Share User Data (Customer Personal Information)?
Information about our customers is an important part of our business, and we are not in the business of selling our customers’ personal information to others. We share user data or customers’ personal information only as described below:
- Transactions involving Third Parties: We make available to you services, products, applications, or skills provided by third parties for use on or through BQ Fresh Services.
- Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.
What About Advertising?
- Third-Party Advertisers and Links to Other Websites: BQ Fresh Services may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising, and services.
- Use of Third-Party Advertising Services: We provide ad companies with information that allows them to serve you with more useful and relevant BQ Fresh ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie or other device identifier. For example, if you have already downloaded one of our apps, we will share your advertising identifier and data about that event so that you will not be served an ad to download the app again.
What Information Can I Access?
You can access your information, including your name, address, profile information, general settings, and order history in the “Your Account” section of the website.
Are Children Allowed to Use BQ Fresh Services?
BQ Fresh does not sell products for purchase by children. We sell children’s products for purchase by adults. If you are under 18, you may use BQ Fresh Services only with the involvement of a parent or guardian. We do not knowingly collect personal information from children under the age of 13 without the consent of the child’s parent or guardian.
Restricted Products by Law
We do not offer products and services which are restricted by law including, but not limited to, such as, heavy machinery, heavy vehicles, weapons, alcoholic drinks, pesticides and other chemicals that require approval from authorities.
Conditions of Use, Notices, and Revisions
If you choose to use BQ Fresh Services, your use and any dispute over privacy is subject to this Privacy Policy and our Terms of Service, including limitations on damages, resolution of disputes, and application of the law of the Kingdom of Bahrain. If you have any concern about privacy at BQ Fresh, please contact us with a thorough description, and we will try to resolve it.
Our business changes constantly, and our Privacy Policy will change also. You should check our websites frequently to see recent changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.